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Facebook: Mark Zuckerberg flags changes to make News Feed more 'meaningful'

Posted 4 days ago | 12.01.18

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Facebook: Mark Zuckerberg flags changes to make News Feed more 'meaningful'

Facebook will change the way it does business to emphasise "meaningful social interactions" rather than the type of News Feed scrolling that critics say is addictive, chief executive Mark Zuckerberg says.

Zuckerberg said in a post on Facebook that the changes would be "major" and lead to a short-term drop in the time spent on the network, but that it would be better for users and for the business over the long term.

The social media platform boss said his company felt a responsibility to ensure that their users not only enjoyed the product but were not being negatively impacted by it.

"The research shows that when we use social media to connect with people we care about, it can be good for our wellbeing," Zuckerberg wrote.

"We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health.

"On the other hand, passively reading articles or watching videos — even if they're entertaining or informative — may not be as good."

Zuckerberg wrote that users had complained that content from the wider public was pushing aside posts and photographs from friends and family.

"Video and other public content have exploded on Facebook in the past couple of years," he said.

To read more about it view the original story >  Facebook: Mark Zuckerberg flags changes to make News Feed more 'meaningful'

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